From David Stark: To celebrate the launch of our new book, David Stark Design, we created a pop up store/installation at the west elm store on Broadway and 62nd Street. It was open for 4 days only and everything from the flowers and plants, to the gardening tools were created out of paper and made by us. Even the walls and awning of the store were paper, and it was really fun to have the cutest corner flower shop land, unexpectedly, in the very center of west elm. We collected discarded books from random stoops in Brooklyn as well as uncorrected text books and used the pages to create an array of orchids, house plants, tropical leaves, trees, shovels, watering cans, and loads and loads of flowers. I was inspired by the concept of the now iconic show presented by Claes Oldenburg in his studio in the 60′s called THE STORE. In our flower shoppe, we created a stylized stage set where the purchase of accessible hand-made art objects became part of the theater piece. Gustavo documented the installation, launch party, and strike in stop action. Check out the process from beginning to end!